Building at the Frontier of Tech & Business

Portrait of Max Schoon

About Me

I like building systems that make sense of complexity. Whether in accounting, investing, or automation, I’m drawn to the quiet work of translating noise into structure, of turning data into decisions that hold up under scrutiny. That habit has shaped much of what I do.

My academic grounding in Economics and Business Economics at the University of Amsterdam, combined with a professional focus on accounting, shaped how I read incentives and translate them into precise systems. That lens informs product decisions, due diligence, and the operational detail necessary to execute at a high standard.

I’m energised by what thoughtful automation can unlock for white-collar teams. Less repetitive work, more creative momentum. The challenge is to make that transition human-centric—obsessing over detail and execution so the change truly compounds for the better.

Beyond the platforms highlighted here, I keep building. Some tools are public—like the backtesting kits in development—others are in private testing. Continuous learning sits at the core: I believe in lifelong learning, actively compounding new skills so I can move faster and deliver sharper insight to the people who rely on these products.

Vision

I envision a world where excellence is not just an aspiration but a standard, a network of brilliant minds working together to make valuable information more accessible and drive innovation across all fields.

Mission

My mission is to foster a community of excellence by connecting with like-minded professionals, thought leaders, and innovators through unfiltered and transparent collaborations.

Core Values

Excellence

Striving for exceptional quality in every project, partnership, and conversation—because high standards create lasting value.

Curiosity

Exploring the intersection of finance, law, technology, and media to uncover patterns others overlook and make them accessible.

Connection

Building bridges between ambitious people and ideas, transforming insight into collective momentum.

Platforms & Projects

My own projects keep pushing transparent investor infrastructure while I experiment with new AI tooling to ship faster and smarter. I’m equally open to building for others—whether that’s a new website, a tailored automation, a trading system, or an agent-driven workflow—so feel free to reach out if something here resonates.

Exchange Compare

A decision-intelligence platform that makes investing approachable for beginners in Europe. Exchange Compare brings clarity to complex brokerage terms, fee structures, and regulatory nuance, giving users a transparent path to make smarter moves.

DutchValue

A comprehensive financial data platform for Dutch listed companies. DutchValue centralizes annual reports, quarterly reports, and detailed company analysis in one place, making it easier to research and understand the Dutch equity market.

Mooi Huis Zeeland

A service hub for a Zeeland-based cleaning business offering traditional window washing, facade refreshes, and terrace cleaning for homes and offices. The build focuses on service overviews, social proof, and fast quote requests through prominent calls-to-action.

Modern Portfolio Optimizer

An open-source lab for modern portfolio theory. This project blends historical market data, risk metrics, and Kelly criterion thinking so investors can simulate, understand, and design resilient portfolios on their own terms.

Backtesting Toolkit

A work-in-progress suite of scripts and workflows that streamline hypothesis testing for investment strategies. Built to evolve alongside Exchange Compare and supporting products.

ImageGenStudio

An image generation studio that supports multiple AI models including Google Gemini, Grok, FLUX.1-Kontext, and Qwen. Generate images from text prompts or transform existing images with reference-based generation, all with flexible layout options and AI-powered text autocomplete.

TTS

A professional text-to-speech pipeline that delivers natural-sounding voices and advanced tuning controls so teams can layer enhanced accessibility into their products without extra infrastructure.

Connect With Me

Connect with me across the platforms where I share work-in-progress, publish new builds, and stay in touch.